By Jason Sherrill
Posted on Feb 8, 2010
Unless you have the luxury of having no competitors, then you probably have at least some interest in keeping tabs on your competition. For example, perhaps you're a banker and want to stay abreast of your competitor's mortgage interest rates. But what's the easiest way to do that? If your competitor offers a rate notification service, you could sign up for that and just wait for the emails to arrive. If they don't offer that service, then you could periodically remember to visit their website to veiw rates. But there's a faster, easier way you can keep tabs on not only their rates, but any other changes they make to their website. I'll explain in this screen cast how to use Google Reader to monitor your competitor's website in a way that will automatically notify you anytime content changes.
Continue reading "Using Google Reader to Monitor Competitor Websites for Changes" »
By Jason Sherrill
Posted on Feb 4, 2010
One of the most popular questions we've fielded from our clients over the past twelve months has been, "How do we use Facebook and Twitter effectively?" While can provide many strategies that vary by client, a real-world example speaks volumes. Ally Bank provides just such an example.
Continue reading "Ally Bank Provides Good Example of Straightforward Twitter Use to Engage & Serve Customers" »
By Jason Sherrill
Posted on Feb 4, 2010
For over 10 years we have worked with banks and credit union managers to design and implement online banking, internet & e-mail marketing, customer service and website solutions. In many instances, prior to our work with the organization, they had few metrics by which they measured their website's return on investment (ROI). To help our prospective clients establish a starting point for measuring ROI, we created an online Bank and Credit Union Website ROI Calculator.
Continue reading "Calculating Website ROI for Banks and Credit Unions" »
By Jason Sherrill
Posted on Feb 1, 2010
With so many users turning to the Internet for their banking activities, it's disappointing how few small banks and credit unions offer customers a live chat communication channel on their public facing websites. Live chat results in significant cost savings versus telephone support. Live chat also increases a bank or credit union's ability to convert visitors into new customers. Given these and other benefits, I'm consistently surprised at the two reasons managers most commonly give for not implementing live chat.
Continue reading "Banks and Credit Unions Missing Opportunities by Not Implementing Live Chat on Websites" »
By Jason Sherrill
Posted on Jan 11, 2010
The CEO of a mid-sized credit union in Michigan called me to ask advice on how best to use Facebook as part of his credit union's marketing strategy. He wanted to know the benefit of having a Facebook page and how it would actually benefit his bottom line. He was skeptical of the value that social media offered his organization and wondered if I thought his skepticism was justified. He said my answer was helpful to his decision whether to move forward, so I thought the information might also help other bank and credit union executives in evaluating whether to use social media.
Continue reading "How Credit Unions and Banks Could Use Social Networking More Effectively" »
By Jason Sherrill
Posted on Dec 24, 2009
Internet Evolution magazine has spotlighted InetSolution in an article today discussing the increasing interest in measuring website ROI on websites, especially those banking and other websites that are not traditional e-commerce websites.
By Jason Sherrill
Posted on Aug 14, 2009
Yesterday one of my clients called to ask me for help comparing two versions of a legal document in Microsoft Word. He had sent a legal contract to someone who subsequently edited and returned the document, but without any indication of the changes made. Word does have a feature to allow you to compare two revisions of a document to find the changes, but some people find it clunky to use. I suggested an easier method that even a computer novice can do using the free Google Docs application.
Continue reading "Comparing Changes in Word Documents Using Google Docs" »
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