October 2007 Archives
By Jason Sherrill
Posted on Oct 30, 2007
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The goal of ads on your website is to generate clicks. As marketers, we have trouble limiting ourselves to just one ad on our home page, and eventually our home pages become a cluttered carnival of ads. Each additional ad dilutes the impact of the other ads on the page and thus click-through rates decline.
Donovan and I are working with a client whose home page has this exact problem. Our new design will show only one large graphic ad (instead of the five it shows now) on the home page, but the company still needs to show multiple ads throughout the campaign period. We had to decide whether to show a single, but different, ad on each page refresh, or to use code to change the ads every X seconds while the user sits on the page. How did we decide?
Continue reading "Rotating versus Static Ads - Which to Use On Your Website?" »
By Jason Sherrill
Posted on Oct 26, 2007
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Most people can't resist reading a story that promises to answer an intriguing question, or to shed light on a mysterious situation. The writer who authored the cover of this month's MIT Technology Review provides an excellent example of writing that practically forces a reader to turn the page.
Continue reading "How To Write Content That Sucks Readers In" »
By Jason Sherrill
Posted on Oct 25, 2007
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A client asked, "How can I tell how many of my web pages are in Google search results?" Let me show you how.
Continue reading "How To Find Out Which Pages Search Engines Have Indexed On Your Website" »
By Jason Sherrill
Posted on Oct 24, 2007
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Two gas stations I frequent are so close to being able to take more of my money, more often, if they'd just take their on-pump video advertising one step further. Here's my idea.
Continue reading "Idea: Take Gas Pump Advertising One Step Further" »
By Jason Sherrill
Posted on Oct 23, 2007
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Many people have asked about the new data center since we moved in August. I finally got around to taking some pics for those geeks out there who have been asking, "What does it look like?" So, for those of you who find boring data center pics interesting, or just wonder where exactly your website files live when they're in our care, here ya go.
Continue reading "For Fun: Enjoy A Glimpse Inside Our New Data Center" »
By Donovan Myers
Posted on Oct 22, 2007
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No matter how creatively you plan your web site design, the underlying structure of (X)HTML is grid based. Even if you aren't laying out your site using tables (you aren't right? good) you can think of multiple DIVs, headings, paragraphs, and images as a piece of your grid. So, if you're creating your web site mockups in Photoshop, dragging out some grid lines should be the first move you make.
Continue reading "Photoshop Web Tip: Use guides in Photoshop to plan your layout" »
By Jason Sherrill
Posted on Oct 10, 2007
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On the NYTimes.com website, they've added a new E*Trade advertisement in a rather questionable location that makes me wonder whether their designers are just careless, or if they're intentionally trying to trick visitors into clicking the ad.
Continue reading "Shady Advertising Motives or Just Thoughtless Design?" »
By Jason Sherrill
Posted on Oct 9, 2007
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I was searching for live chat software to integrate into one of our websites when I found the LiveHuman.com website. The photo on their home page reminded me that it's important to test your landing page designs, including photo selections, with real users before launching ad campaigns.
Continue reading "Why You Should Carefully Select Your Website Artwork" »
By Donovan Myers
Posted on Oct 7, 2007
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How many times have you opened up a photo that you took on your digital camera in Photoshop and tried to print it? I'm willing to bet that you get a message telling you that your photo is too large for your paper and it will be cropped. Well, what if you just want to print some 5x7s or 4x6s? If you're using the image resize method to specify your size, you might be losing detail in your prints.
Continue reading "Photoshop Pro Tip: Resize your photos for print w/ out actually resizing them" »
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