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How To Write Content That Sucks Readers In
By Jason Sherrill
Posted on Oct 26, 2007
Most people can't resist reading a story that promises to answer an intriguing question, or to shed light on a mysterious situation. The writer who authored the cover of this month's MIT Technology Review provides an excellent example of writing that practically forces a reader to turn the page.
If I could write well, you probably wouldnt be my own blog reader (I'm thankful that you read my gibberish though, really). But while I may not write well, I do recognize superb writing when I see it. Read the following intro and I'll bet you'll be anxious to read more:
Example of terrific introduction to a story
How would your blog readership improve if you introduced your content in similar way? Or how many more leads would your B2B service website generate if visitors couldn't resist contacting you to find out the rest of the story? Good content is worth the effort, so go write some.
By the way, here's the link to the rest of the MIT story.
P.S. The author, Bryan Urstadt, has a website with links to his other articles.
