How Could We Not Smile After Reading This Email?
By Jason Sherrill
Posted on Apr 21, 2008
No matter how many times we receive an email or phone call like this, it never gets old and always makes me grin like a chimp with new dentures. This email from Todd at Pesco Mold made my day.
Donovan created the initial designs for the site, converted them from Photoshop to XHTML and then turned it over to John (our 2007/2008 intern) to finish the build. The build took less than a week, and based on Todd's feedback above, the week's work certainly paid off handsomely.
Before
Before Donovan unleashed his mad skills on the site, it looked like the website, and the company behind it, was stuck in 1996.
Pesco website before Donovan hit it
First Attempt
Donovan's first design idea was a very traditional approach that presented the 3 main concepts that Todd wanted to get across. Unfortunately, this original design proved to be too overwhelming. The second design incorporated Todd's design ideas and feedback to simplify the home page. The inside pages borrow from the original concept, but the colors were punched up to be less traditional.
While I liked the usability of this design, Todd felt their site needed to be more unique
Final Home Page Design
The final home page. While not traditional, the usability is still solid and the content is clear