Single Versus Staged Rollout for Bank and Credit Union Websites - Which Is Better?

By Jason Sherrill
Posted on Feb 6, 2009

I'm a huge proponent of staged rollouts for credit union websites, especially if the sites are ground up builds packed with new features. I sometimes have to fight hard to convince my clients of the benefits since most of the time they're giddy with excitement about the new website and want to give their members access to everything on day one. I usually spend a lot of time selling the virtues of delayed gratification, mostly in writing, sometimes verbally. I thought today it would be interesting to try a slightly different approach with a fun new client.

Clearly a good example of why Donovan does all the design work at Inet

While this doesn't communicate all of the benefits, I'm hoping perhaps it hits at least two of the big ones. Any guesses?