How Credit Unions and Banks Could Use Social Networking More Effectively
By Jason Sherrill
Posted on Jan 11, 2010
The CEO of a mid-sized credit union in Michigan called me to ask advice on how best to use Facebook as part of his credit union's marketing strategy. He wanted to know the benefit of having a Facebook page and how it would actually benefit his bottom line. He was skeptical of the value that social media offered his organization and wondered if I thought his skepticism was justified. He said my answer was helpful to his decision whether to move forward, so I thought the information might also help other bank and credit union executives in evaluating whether to use social media.
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