- A weblog by InetSolutionBy Jason Sherrill
Posted on Feb 23, 2010
I liked this innovative approach to showcasing the root fundamentals of the economic theories of Hayek and Keynes. I was also impressed that they shot the video for this on a Canon 7D digital SLR. Give it a look, it'll take you back to all the good memories you have of college econ lectures.
Continue reading "Modern Take on Keynesian and Austrian Economic Theory" »
By Jason Sherrill
Posted on Feb 10, 2010
Lynn Gaertner-Johnston's post today titled When "Customer Service" Letters Undercut Bankers should remind us of the importance of personalizing communications to banking customers.
Continue reading "Personalization More Important Than Ever When Banks Communicate with Customers" »
By Jason Sherrill
Posted on Feb 8, 2010
Unless you have the luxury of having no competitors, then you probably have at least some interest in keeping tabs on your competition. For example, perhaps you're a banker and want to stay abreast of your competitor's mortgage interest rates. But what's the easiest way to do that? If your competitor offers a rate notification service, you could sign up for that and just wait for the emails to arrive. If they don't offer that service, then you could periodically remember to visit their website to veiw rates. But there's a faster, easier way you can keep tabs on not only their rates, but any other changes they make to their website. I'll explain in this screen cast how to use Google Reader to monitor your competitor's website in a way that will automatically notify you anytime content changes.
Continue reading "Using Google Reader to Monitor Competitor Websites for Changes" »
By Jason Sherrill
Posted on Feb 4, 2010
One of the most popular questions we've fielded from our clients over the past twelve months has been, "How do we use Facebook and Twitter effectively?" While can provide many strategies that vary by client, a real-world example speaks volumes. Ally Bank provides just such an example.
By Jason Sherrill
Posted on Feb 4, 2010
For over 10 years we have worked with banks and credit union managers to design and implement online banking, internet & e-mail marketing, customer service and website solutions. In many instances, prior to our work with the organization, they had few metrics by which they measured their website's return on investment (ROI). To help our prospective clients establish a starting point for measuring ROI, we created an online Bank and Credit Union Website ROI Calculator.
Continue reading "Calculating Website ROI for Banks and Credit Unions" »
By Jason Sherrill
Posted on Feb 1, 2010
With so many users turning to the Internet for their banking activities, it's disappointing how few small banks and credit unions offer customers a live chat communication channel on their public facing websites. Live chat results in significant cost savings versus telephone support. Live chat also increases a bank or credit union's ability to convert visitors into new customers. Given these and other benefits, I'm consistently surprised at the two reasons managers most commonly give for not implementing live chat.
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